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Must Have vs. Nice to Have

#AdviceForNewEntrepreneurs




โ€œSometimes, we manage to push each other away without meaning it at all, in regards to attracting investments, partnerships, sales, etc.โ€ shares Simona. โ€œIn situations, where a partnership of sort is โ€œ๐ฆ๐ฎ๐ฌ๐ญ ๐ญ๐จ ๐ก๐š๐ฏ๐žโ€ for one side, and โ€œ๐ง๐ข๐œ๐ž ๐ญ๐จ ๐ก๐š๐ฏ๐žโ€ for the other.โ€


๐Ÿ‘‰ The start-up needs investments. Like water. Without investments, it wonโ€™t survive โ€” โ€œmust-haveโ€. ๐…๐จ๐ซ ๐š ๐ฌ๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ, ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐ข๐ฌ ๐š ๐ฉ๐š๐ข๐ง๐ค๐ข๐ฅ๐ฅ๐ž๐ซ.


๐Ÿ‘‰The investor is really intrigued, he does want the start-up in his portfolio, however, right now they have urgent business to attend to; therefore, the start-up is โ€œnice to haveโ€. ๐…๐จ๐ซ ๐ญ๐ก๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐จ๐ซ, ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ ๐ข๐ฌ ๐š ๐ฏ๐ข๐ญ๐š๐ฆ๐ข๐ง.


A start-up can get (understandably) pretty anxious and impatient โ€” they tend to respond as quickly as possible after the investorโ€™s inquiry, and follow-up quite early. At that time until the investorโ€™s response, itโ€™s truly possible that one is real busy; first, he has some โ€œfiresโ€ to โ€œextinguishโ€, and only after attending to them is he able to give an honest, profound thought, and only then provide a response.


Sometimes, ๐ฉ๐š๐ญ๐ข๐ž๐ง๐œ๐ž ๐ข๐ฌ ๐ค๐ž๐ฒ โ€” a required quality to not over-push situations that might otherwise end up withโ€ฆ a round of investment!



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