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Must Have vs. Nice to Have

โ€œSometimes, we manage to push each other away without meaning it at all, in regards to attracting investments, partnerships, sales, etc.โ€ shares Simona. โ€œIn situations, where a partnership of sort is โ€œ๐ฆ๐ฎ๐ฌ๐ญ ๐ญ๐จ ๐ก๐š๐ฏ๐žโ€ for one side, and โ€œ๐ง๐ข๐œ๐ž ๐ญ๐จ ๐ก๐š๐ฏ๐žโ€ for the other.โ€

๐Ÿ‘‰ The start-up needs investments. Like water. Without investments, it wonโ€™t survive โ€” โ€œmust-haveโ€. ๐…๐จ๐ซ ๐š ๐ฌ๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ, ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐ฆ๐ž๐ง๐ญ ๐ข๐ฌ ๐š ๐ฉ๐š๐ข๐ง๐ค๐ข๐ฅ๐ฅ๐ž๐ซ.

๐Ÿ‘‰The investor is really intrigued, he does want the start-up in his portfolio, however, right now they have urgent business to attend to; therefore, the start-up is โ€œnice to haveโ€. ๐…๐จ๐ซ ๐ญ๐ก๐ž ๐ข๐ง๐ฏ๐ž๐ฌ๐ญ๐จ๐ซ, ๐ญ๐ก๐ž ๐ฌ๐ญ๐š๐ซ๐ญ-๐ฎ๐ฉ ๐ข๐ฌ ๐š ๐ฏ๐ข๐ญ๐š๐ฆ๐ข๐ง.

A start-up can get (understandably) pretty anxious and impatient โ€” they tend to respond as quickly as possible after the investorโ€™s inquiry, and follow-up quite early. At that time until the investorโ€™s response, itโ€™s truly possible that one is real busy; first, he has some โ€œfiresโ€ to โ€œextinguishโ€, and only after attending to them is he able to give an honest, profound thought, and only then provide a response.

Sometimes, ๐ฉ๐š๐ญ๐ข๐ž๐ง๐œ๐ž ๐ข๐ฌ ๐ค๐ž๐ฒ โ€” a required quality to not over-push situations that might otherwise end up withโ€ฆ a round of investment!

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Erasmus Plus KA2 Cooperation for innovation and the exchange of good practices

Project No: 2020-1-DE02-KA202-007564

Project title: Collaborate learning of alternative finances and funding for social entrepreneurs


The European Commission support for the production of this publication does not constitute an endorsement of the contents, which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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